Increase web traffic @ Increase web TRAFFIC to Your Store Via EBAY

Increase web TRAFFIC to Your Store Via EBAY

Well there are a few reasons why you’d be better off selling from your own website, rather than though eBay. The listing fees and final value fees you could save if everything you sold on eBay you could sell on your own website.

Secondly, you’ll be protecting yourself from eBay policy change. Imagine you were selling thousands of ebooks weekly and then suddenly eBay policy changed to prevent any ebook listings.

Overnight your business would simply disappear and your income would vanish. It’s the same with listing fees - A sudden hike in fees could wipe out your business and profit overnight.

With any business, especially an online one you need to safeguard yourself against measures that are out of your control. So here are some methods to increase web traffic to your site from your auctions you’ll slowly start building up an alternative source of revenue. The following methods can be used on eBay. Some are on the borderline of eBay policy and you should check out any policy violation before using them. Having said that, a huge proportion of sellers use these on a daily basis.

1) Image Hosting

All the best sellers have auction templates developed to maintain a professional listing. And of course those sellers ALWAYS use images or graphics to accurately show the condition of the items their offering.

eBay itself allows you to upload the images to their servers, other commercial and free services are available. However really you want to store any images on your own server. Not only will search engine robots follow the links from your listings to your site (helping in improved visibility in any search engines), but many browsers will show the address of where the images are loading from in the status bar - For instance “Loading Image From www.visitmyshop.com” or “Waiting For www.visitmyshop.com”. This is a great way for your visitors to see to become familiar with your site.

2) Feedback

Many sellers include their own website in the feedback comments they use. Strictly it is against eBay policy but many Powersellers use comments like “Thanks for your custom from www.Visitmyshop.com” as standard. This is perhaps one of the widely violated policies on eBay. I’ve never known of anyone receive a warning for this policy, but use it with caution as you could be the first.

3) Email Address.

eBay allows your listings to contain one email link address, in addition to the “Ask The Seller A Question Link” they already provide. Use the opportunity to show the an email account associated with your domain name for example sales@visitmyshop.com. The only condition about showing your email address is the one shown must also be your registered email account with eBay. Before you list it, make sure they match up.

4) About Me Page

eBay allows you to link to your own website from your About Me page, as long as the actual page does not directly offer to sell items. Therefore make it an information or about us page that you link to, BUT one where visitors can easily navigate to your catalog of items for sale. Additionally drive traffic to your About Me Page by including a link on every listings, for example “Click here to learn about me”. An average basic shop on eBay will get over 1500 item views within a month. If you can drive just a small proportion of these to your about me page and then to your site you’ll certainly see a difference in your non-eBay sales.

5) User Id

While eBay does not allow your user id to be that of an website, you should have it as closely to resembling your site name as possible. You CAN NOT attach .com, -com or *com to the end of your user id - this is strictly against eBay policy. However nothing would stop your id being VisitMyShop. The idea is to get your eBay visitors comfortable with dealing with you away from eBay.

My last piece of advice is if you haven’t got a product to sell, and don’t want the hassle of operating an ebay store, get your hands on a private label ebook or an ebook with full resale rights (make sure to read the authors resales rights and respect their terms and conditions), or a viral report and create a joint venture relationships with sellers on ebay. Make sure the sellers sells items that is complementary to what your offering but not in direct competition. Offer the seller an opportunity to bundle your ebook , viral report etc as a value added product that will be offered to the winner of the auction. The key here is to capture their email information so make sure you have a double opt-in squeeze page ready and presto, you have a new email contact to market and generate traffic from!

I hope these tips help you increase web traffic away from your auctions towards your site and lessens eBays grip on your business. Remember, Ignorance is not an excuse eBay accept if you do violate their policy. While you initially get a warning for policy violation continuous offences may result in your account being suspended. Having said that, eBay mostly rely on policing from other users to enforce their policy so as long as no reports you should be in the clear.
Good luck with your eBay activity.

This entry was posted on Monday, May 26th, 2008 and is filed under Buy Traffic, Increase Web Traffic. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “Increase web TRAFFIC to Your Store Via EBAY”

ebay
August 11th, 2008 at 9:11 am
Great post and a great site! Thanks!
seotips
August 16th, 2008 at 2:12 pm
great advice, i’ve never play in ebay. because i’ve never learn about it